30
Mar
Showtime has a new series called “The Tudors”. To help promote it, they wrapped the entire facade of the NY Sheraton to look like a castle. Now I guess it made me stop, take a few pictures and write about it – but does the hundreds of thousands of dollars they spend on something like this pay off?
I wonder if it’s worth it for the Hotel.
I will say, though, that these cable movie channels have been fairly innovative in their experiential marketing. I’ll never forget when I walked into the Subway Shuttle to Times Square and felt right in the middle of an old western. HBO had painted every square inch of the subway card to promote Deadwood. A great idea — mainly because it helps keep the subways clean!
