One of the great things about being in NY is that it is ground zero for guerilla marketing. When somebody has a wild idea and they want to reach a lot of people, they usually include New York in their plans. This results in seeing a lot of interesting ideas and getting a lot of [...]

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This ice cream truck -  decked out to promote the USA TV Show “Burn Notice” - showed up today in front of the NY headquarters of Satchi & Satchi and began serving free ice cream.
Not a bad way to get media buyers to notice you, even if the cost of business includes homeless people lined [...]

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Soon, there might be a .sex or .hotel vying for Internet space with the more conservative .org, .com, or .net. The reason: Internet regulator - Internet Corporation for Assigned Names and Numbers (ICANN) has managed to do something it wanted done for a long time, i.e. opening up of Internet addresses.
After years of hoping [...]

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I got to the airport in Ottawa Sunday night and found out my flight was delayed at least 5 hours. Rather than sit around the airport all night, I decided to take a flight the next morning. I needed a hotel room, and after a few phone calls to mid-level hotels (Courtyard / Holiday Inn) [...]

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