I want to be in the guacamole industry. At the Chipotle around the corner from my office you need to be careful as you slide down the counter deciding what you want on your burrito. Next to the lettuce, cheese and black beans is the $1.75 money pit also known as guacamole. I can only imagine how much money they make off of people who don’t realize a little scoop of avocado is going to increase the price of their taco by 40%…..
