I was reading an article about a NJ divorce that New England Patriots coach Bill Belichick is involved in. He allegedly has been having an affair with a married women named Sharon Shenocca. After reading the article I did what most red blooded internet marketers would do – I googled her to see if I could find a picture. One of the top Google results that came up for her was a Mahalo page for her. I thought it was a bit odd that Mahalo – who claims their goal is to create pages for the top 50,000 search terms would bother to create a page about a New Jersey secretary who had an affair with an NFL coach.
A few weeks later I read an article about an affair at a high school between a principal and an assistant principal that got both of them fired from their district. Again, in my “quest for the truth” I googled the woman’s name and guess what popped up – Mahalo – featuring a page built about both the principal and the assistant principal.
I’m not sure if Mahalo is creating pages for “dirty laundry” personalities because there is a huge demand by the public for a quality guide to Bill Belichick’s mistress , or because they see it as low hanging fruit in their bid to increase traffic. But I do know one thing – these pages are worthless without pictures….
